PPC Management Services That Grow Businesses
PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors. Yogi Group can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services. Check out our pay-per-click management pricing table below to see what’s included in each of our PPC service plans and to learn more about how paid ads can drive results for your business.
Additional PPC advertising services from Yogi Group
In addition to our PPC management services, we also offer platform- or strategy-specific PPC services, like for advertising on Facebook or targeting users with remarketing. Browse these services now, or contact us online to talk with an experienced strategist about these different options. If you are looking to advertise on Google (whether with search, display, or shopping ads) or Bing, our core PPC management service offers what you're looking for in an online ad management service.
Why our PPC management services are second to none
Our PPC management services allow you to get the most out of your campaigns, by taking every detail into consideration. We offer custom strategies for mid-size businesses that allow you to find PPC advertising services that match the goals you have for the campaign.
For all campaigns managed by Yogi Group you’ll get the latest in advertising technology to help target a precise market. Our campaigns utilize Google’s robust PPC network, text ad remarketing and banner remarketing to encourage previous visitors to convert, Google customer match and audience match to hone in your target audience, and more.
6 reasons PPC is extremely beneficial to your business
There are several reasons why you should consider adopting a PPC campaign for your business. Not only is it an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results. If you’re not already convinced, let’s talk a little more about each.
1. It’s a cost-effective way to advertise
PPC is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.
If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars. PPC adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!
Instead of paying for the space that your ad takes up in results pages, you only pay Google for your ad when someone clicks on it. This makes PPC management cost extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.
In fact, PPC visitors are 50% more likely to purchase something than visitors who arrive on your site organically. That’s just benefit number one of this web marketing strategy.
2. It delivers fast results
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic. Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait. However, if you’re looking for a strategy that delivers fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it's working properly. You can also check out our failproof guide to PPC auditing.
3. You can easily track results
Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing. When you’re able to track the results of a campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.
For example, A/B tests are a great way to track how users interact with your ads. You simply decide on a variable to test and make two, identical ads, except for that variable. Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.
With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.
On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad. Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.
4. It’s hyper-targeted
The fourth benefit of PPC ads is that they’re hyper-targeted. Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC is no exception. In fact, PPC is one of the most highly-targeted strategies available. Your ads allow you to target your specific audience with specific content that is most valuable to them.
5. It hand-feeds consumers an easy way to convert
With PPC ads, it's like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page. A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase. Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”
No matter how your landing page is set up, it’s the first place a user will go after clicking on your ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.
6. It increases revenue
PPC ads can increase your revenue — simply due to the increased traffic to your website, the effectiveness of landing pages, and PPC management cost. The combination of these three key features of a PPC ad allows you to see a huge revenue increase for your business — and quickly. As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.
PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website. In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.